Ukrainian VFX company GloriaFX has created what is already coined as a best music video ever – Coldplay’s Up&Up. The video has scored 20M views in 10 days solely on YouTube. The authors behind the video – Serhiy Mashevsky and Anatoly Kuzmytsky say at first they didn’t even know which band they are creating for. They were hired by a British production company ‘Pretty Bird’ as a team who already has done a great job for Justin Bieber last year (Where Are U Now).
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